The smaller the company, the more it leans on AI for content and illustration creation, likely because it often lacks dedicated in-house talent to perform these tasks. Meanwhile, the larger the company, the more they leverage AI to enhance sales and support.
One major industry and use case stood out: Financial Services doesn’t appear to be using AI at all for sales and support, an area that seems tailor-made for AI to deliver time and cost savings. A possible reason for this is the sensitivity of financial data and a wariness to share it with third-party AI platforms.
Similar to this, educational and government institutions show hesitancy in using AI tools (or lack the budget to invest in them). Regulatory concerns are one possible explanation for the lower usage.
And educational institutions might be predisposed to be wary of AI, given rampant concerns about plagiarism. However, by not using these tools for personalization and social media creation, they are potentially missing out on ways to reach constituents and students who rely on their services.