Frequency of AI use

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How often teams use AI for top tasks

AI is reshaping how we work. At many companies, AI tools have become so woven into workflows that usage is a daily or weekly habit. Across the board, AI tools are heavily used at least weekly for the overall top use cases – design, social media, and writing. Copy creation is usually a daily AI application, while design and social media are usually weekly.

Copy creation is usually a daily
AI application

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How often teams use AI for top tasks: by company size

For companies of all sizes, at least 61% use AI on a regular basis (daily or weekly) for copy creation, design, and social media.

The smaller the company, the more often they use AI tools. No matter the size, it is extremely rare for companies to use AI tools only a few times per quarter.

61%

of companies use AI
on a regular basis

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How often teams use AI for top tasks: by company size

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How often teams use AI for top tasks: by company type

More B2C companies use AI tools to create copy than B2B companies – and those B2C companies also also use it more frequently. On a daily basis, B2C companies are using AI tools for creating copy nearly 50% of the time, compared with B2B companies, which use them on a day-to-day basis 38% of the time.

Though design and social media content creation are the top AI use cases for companies across the board, usage is most commonly on a weekly basis, rather than daily, regardless of company type.

B2C companies are using AI tools for creating copy nearly

50%

of the time

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How often teams use AI for top tasks: by company type

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How often teams use AI for copy creation: by industry

Research and consulting companies continue to show that they’re leaning most heavily into overall AI tool usage, with 71% employing AI tools for copy creation on a daily basis. This is on par with media and publishing companies who, perhaps not surprisingly, lead the pack in daily use of AI tools for creating copy.

Retail and ecommerce companies are mostly deploying AI tools for creative purposes on a weekly basis. This is true for the hesitant Financial Services industry as well.

71%

of Research & Consulting companies are using AI tools for creating copy on a daily basis

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How often teams use AI for social media: by industry

A large portion (82%) of government and educational institutions reported using AI tools for image creation a few times a week, far less for creating copy (47%) and social media content (44%).

Government and educational institutions are using AI tools for creating social media content

44%

of the time

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How often teams use AI for design: by industry

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Key takeaways

If they have it, they will use it – a lot. The numbers are clear: most companies across size, type, and industry are frequently using AI tools for top overall use cases – creating copy, images, and social media content – on a weekly basis (and, in many cases, heavily on a daily basis.) This is the case with both B2B and B2C companies, as well as industries such as Research and Consulting, and technology firms. There, usage for tasks like design creation and generating social media content is more of a weekly occurrence.

As noted earlier, it’s likely smaller companies need to be scrappy and use these tools to compensate for a lack of creative resources. And with industries centered on executing creative tasks, like Publishing and Media, they appear to lean on AI tools to maximize the resources they already have.

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