Methodology & Demographics

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Proving the impact of AI on content: by industry

We wanted to understand the role AI is playing in content marketing for organizations today, and how these organizations anticipate the role of AI changing and growing in the future.

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Proving the impact of AI content: by company size

We sent out a follow-up digital survey after our initial Content Matters 2023 survey. It was designed and built on the Crowdsignal platform and distributed in April 2023. We asked a series of content marketing-focused questions related to AI tools, usage, budgets, and predictions.

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Proving the impact of AI content: by company type

There were 634 unique respondents across various roles, industries, company types, and geographic location.

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